Hi, I'm Eszter

Writing to you from Budapest. A city that sometimes feels far away on the map, yet somehow only a single click away in the online world. I like that thought, that in this quiet corner of the internet, distance becomes soft, and we can meet each other through words.

For most of my career, I’ve worked in marketing and media. These days I’m in ad tech, spending my work hours in the world of numbers, monetization, and performance. It’s analytical, structured, fast, and yet another part of me has always belonged somewhere softer.

What truly moves me is design. Beauty. Simplicity. Minimalism. The kind of aesthetics that create space for breath.
I love flavors too - whether it’s food or coffee - and the small sensory details that make a moment memorable. I love thought-provoking books, fiction and non-fiction alike. Music that shifts the atmosphere of a room. Feelings, moods, tiny everyday moments we so often overlook.

I believe we all deserve something each day that lifts us, slows us down, or fills us with a quiet excitement, whatever our soul is asking for. This blog is my way of giving shape to that belief.

I’m writing partly for myself, because I’ve been longing for a space where I can create something beautiful, something true. And partly for anyone who feels drawn to my words, my reflections, my tone, women who, like me, are searching for softness in a world that often asks for too much.

A few years ago, I went through significant health challenges. They’re behind me now, after a long and determined journey, but that period changed me. It taught me about the nervous system, about the body’s wisdom, about slowing down when everything in me wanted to rush. It led me inward, toward feminine topics, toward grounding, toward slow living and self-development. Layer by layer, I learned more about who I am and what I need. And now, in this blog, I finally feel ready to gather all of that - the reflections, the lessons, the softness, the practices - and share them.

So if you’re here, reading this: welcome.

I’m grateful our paths have crossed in this quiet corner of the internet.
I hope these words offer you a moment of calm, a spark of recognition, or simply the feeling that you’re not moving through life alone.